Scott Buresh

Professional SEO in Your Marketing Mix – Convincing Your Company

While professional SEO (search engine optimization) is becoming increasingly recognized as an extremely effective component of an overall marketing mix, the SEO industry itself is still very much in its infancy. Because SEO is a relatively new industry... Read >

Professional SEO: Hand Off to Bob or Outsource the Job

We are often asked if professional SEO (search engine optimization) can be done effectively utilizing in-house talent. Despite our obvious self-interests on the subject, our answer is always a qualified "yes"– you can achieve professional SEO results usin... Read >

Your Search Engine Optimization Strategy: Make Love, Not War

When it comes to search engine optimization strategy, there are basically two camps – those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts. Long-time re... Read >

The Myth of Rankings - Beyond Search Engines

By: Scott Buresh Medium Blue Search Engine Marketing www.mediumblue.com What follows is a condensed version of a conversation that happens all too frequently when I am approached by a prospect interested in search engine optimization (SEO): Prospe... Read >

SEO: The True Cost of Doing It Wrong

There is much debate in the general public and in the search engine optimization community as to what amount companies should pay for search engine optimization expertise.* Prices are all over the board, and can be influenced by an SEO firm's size, reput... Read >